Without Google.

[Read this post in German]

“The world is not a ball”. The night is made by the shadow, thrown by the mountain of the north. Changing the perspective like shown here, in the “Christian Topography” by Cosmas Indicopleustes. I would probably not have found that via Google.

Figure from Cosmas Indicopleustes, Christian Topography, Ed. J. W. McCrindle, Calcutta 1897

The strongest arguments prove nothing so long as the conclusions are not verified by experience. Experimental science is the queen of sciences and the goal of all speculation.
Roger Bacon

I have made my mind to start an experiment: I shall not use Google’s search from now on.

Location and occasion that gave birth to this idea was an extended and lively discussion with Benedikt Köhler, Peter T. Lenhart and Sigrid Schwarz that took place last Friday at Galerie Royal – just suited for the following.

Why did we end up with this idea?

There is trigger and a cause for my decision. Last Friday I had – like so many times before – tried to find information on a certain product or brand by googling. Among the first ten pages of hits, that meas the first hundred web-sites that Google took for relevant regarding my search, there was not a single link that was truly connected to my search term. Without exception there were just portals for price comparison, portals for recommendation or retailers – and a random sample of links checked made it clear quickly that none of the clicked companies would in fact offer the thing I was looking for, at all. “Find Machiavelli cheep at eBay”, “Buy house dust mites at best price at Amazon” – this was the catalyst, but nothing more. I do not want to get into a lament on the bad habit of SEO/SEM-industry, that bilk us of our lifetime and their spam they send us by their creepy and impertinent tricks, wasting our bandwidth. This is all commonplace.

The cause for my experiment, no longer to search with Google, goes deeper. A search engine takes a word or several words which I put into it and delivers the pages in the Net, on which those words can be found – ranked by their algorithms. The search engine is thus the extension of what used to be a book’s index. An index leads me quickly to the things that I already knew. I can retrieve the quotes from a book. However an index does not replace the table of contents, let alone an abstract.

At first it appears to be a great relief to have information at hands in full text. What really takes place however, is that we just skip to thoroughly work through a topic, because we can easily quote and reuse our search results anyway. Instead of risking our own thoughts, we “stand on the shoulders of giants” and these giants seem so overpowering superior, that any resistance seems futile. We have so much at our disposition that it appears impossible to contribute anything other then a collage of what has been already existing. This eclecticism has very well its aesthetic quality. But I personally have an increasing feeling that I do no longer retrieve anything real, and even more, to conceive something, the more I acculturate the technology of search.

This feeling of worthless wast of time I usually do not get from content that is recommended by my friends on Twitter or Facebook or that I find on the blogs I regularly read. Often I click on a link in my Twitter timeline without in advance seeing, where it will lead to, for it is shortened by bit.ly or similar services, and thus I hit the completely new and unexpected, and not rarely this can go on link by link in directions that I would not have predicted.

Also what I may find on social information-networks like Wikipedia or OpenStreetMap, usually does mean a lot more to me then the algorithmic results of search engines. Not at least this is my motivation to contribute myself something I would belief that others might want to find it.

I do not appreciate total abstinence from the Internet. Fasting does in deed not mean to hunger, but to consciously keep within some rules of abstaining from food and make conscious what we let go.
My experiment – no Google – just the Web – shall bring clarity to me very personally, what position search takes for me and how it changes me and my work in the Internet. I will try to report my experiences here.

Further reading:
The End of History – for creative professionals.
On Lent
Slow Media and borrowed time
“So literature collapses before our eyes” – Non-Commodity Production

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