The Slow Media Manifesto

(see original Manifesto in German)

The first decade of the 21st century, the so-called ‘naughties’, has brought profound changes to the technological foundations of the media landscape. The key buzzwords are networks, the Internet and social media. In the second decade, people will not search for new technologies allowing for even easier, faster and low-priced content production. Rather, appropriate reactions to this media revolution are to be developed and integrated politically, culturally and socially. The concept “Slow”, as in “Slow Food” and not as in “Slow Down”, is a key for this. Like “Slow Food”, Slow Media are not about fast consumption but about choosing the ingredients mindfully and preparing them in a concentrated manner. Slow Media are welcoming and hospitable. They like to share.

1. Slow Media are a contribution to sustainability. Sustainability relates to the raw materials, processes and working conditions, which are the basis for media production. Exploitation and low-wage sectors as well as the unconditional commercialization of user data will not result in sustainable media. At the same time, the term refers to the sustainable consumption of Slow Media.

2. Slow media promote Monotasking. Slow Media cannot be consumed casually, but provoke the full concentration of their users. As with the production of a good meal, which demands the full attention of all senses by the cook and his guests, Slow Media can only be consumed with pleasure in focused alertness.

3. Slow Media aim at perfection. Slow Media do not necessarily represent new developments on the market. More important is the continuous improvement of reliable user interfaces that are robust, accessible and perfectly tailored to the media usage habits of the people.

4. Slow Media make quality palpable. Slow Media measure themselves in production, appearance and content against high standards of quality and stand out from their fast-paced and short-lived counterparts – by some premium interface or by an aesthetically inspiring design.

5. Slow Media advance Prosumers, i.e. people who actively define what and how they want to consume and produce. In Slow Media, the active Prosumer, inspired by his media usage to develop new ideas and take action, replaces the passive consumer. This may be shown by marginals in a book or animated discussion about a record with friends. Slow Media inspire, continuously affect the users’ thoughts and actions and are still perceptible years later.

6. Slow Media are discursive and dialogic. They long for a counterpart with whom they may come in contact. The choice of the target media is secondary. In Slow Media, listening is as important as speaking. Hence ‘Slow’ means to be mindful and approachable and to be able to regard and to question one’s own position from a different angle.

7. Slow Media are Social Media. Vibrant communities or tribes constitute around Slow Media. This, for instance, may be a living author exchanging thoughts with his readers or a community interpreting a late musician’s work. Thus Slow Media propagate diversity and respect cultural and distinctive local features.

8. Slow Media respect their users. Slow Media approach their users in a self-conscious and amicable way and have a good idea about the complexity or irony their users can handle. Slow Media neither look down on their users nor approach them in a submissive way.

9. Slow Media are distributed via recommendations not advertising: the success of Slow Media is not based on an overwhelming advertising pressure on all channels but on recommendation from friends, colleagues or family. A book given as a present five times to best friends is a good example.

10. Slow Media are timeless: Slow Media are long-lived and appear fresh even after years or decades. They do not lose their quality over time but at best get some patina that can even enhance their value.

11. Slow Media are auratic: Slow Media emanate a special aura. They generate a feeling that the particular medium belongs to just that moment of the user’s life. Despite the fact that they are produced industrially or are partially based on industrial means of production, they are suggestive of being unique and point beyond themselves.

12. Slow Media are progressive not reactionary: Slow Media rely on their technological achievements and the network society’s way of life. It is because of the acceleration of multiple areas of life, that islands of deliberate slowness are made possible and essential for survival. Slow Media are not a contradiction to the speed and simultaneousness of Twitter, Blogs or Social Networks but are an attitude and a way of making use of them.

13. Slow Media focus on quality both in production and in reception of media content: Craftsmanship in cultural studies such as source criticism, classification and evaluation of sources of information are gaining importance with the increasing availability of information.

14. Slow Media ask for confidence and take their time to be credible. Behind Slow Media are real people. And you can feel that.

Stockdorf and Bonn, Jan 2, 2010

Benedikt Köhler
Sabria David
Jörg Blumtritt

Visit our Blog with examples on and stories about Slow Media: http://en.slow-media.net

Confer also:

http://blog.stuttgarter-zeitung.de/?p=5122 (in German)

Kommentare zu diesem Beitrag

I’ve been browsing online more than three hours today, yet I never found any interesting article like yours en.Slow Media » The Slow Media Manifesto. It’s pretty worth enough for me. Personally, if all site owners and bloggers made good content as you did, the web will be a lot more useful than ever before.

[…] Bruce (2010) « Wired:The Slow Media Manifesto », Wired Magazine, (tiré de: :http://en.slow-media.net/manifesto) http://www.wired.com/beyond_the_beyond/2010/06/the-slow-media-manifesto/ , 19 septembre […]

[…] poți apela la time management. Dar asta sună mult prea corporatist. Există aşa numitul “Slow Media Manifesto“, o inițiativă care îndeamnă la monotasking şi alte lucruri care s-ar putea să-ți sperie […]

[…] The Slow Media Manifesto […]

[…] sur le mouvement Slow – de la lenteur – et je me suis notamment intéressée aux Slow Media. Un mouvement loin d’être anti-technologies qui prône plutôt une utilisation plus […]

[…] Slow Movement – le mouvement de la lenteur – et je me suis notamment intéressée aux Slow Media. Ce mouvement, loin d’être anti-technologique prône plutôt une utilisation plus raisonnée […]

[…] en.Slow Media » The Slow Media Manifesto – Responsible, mindful, critical, distributed. Everything that runs in the face of consumer capitalism. Until Facebook can monetize it. Also indicative of the European Contingent. We're all looking for a network theory. – (dl dh internetcrit ) […]

[…] Slow Media Manifesto might (or might not) be worth a read, depending upon your media diet. Slow media proponents […]

[…] en.Slow Media » The Slow Media Manifesto – Interesting manifesto about media making and consumption. Not convinced that it is really slow media (in the spirit of slow food) but need to give it a closer look. […]

[…] Sterling posted to Wired’s “Beyond the Beyond” blog a manifesto for “Slow Media.” The “Slow Media Manifesto” was written by Sabria David, Jörg Blumtritt, and Benedikt Köhler, and for anyone made weary by […]

[…] has written a “slow media manifesto” that I think everyone should read. It defines “slow” in the same way that you […]

[…] The Slow Media Manifesto – via Pando Daily article, The Opportunity for Slow Media […]

[…] slow media movement is interesting (read the manifesto) and may be worth to strive after. At least it’s nice when, for example, Facebook slows down a […]

Thank you thank you thank you.

[…] strongly to the concept of slow media that is circulating around the wired world. In the “Slow Media Manifesto,” co-authors Benedikt Köhler, Sabria David, and Jörg Blumtritt describe their philosophy […]

[…] Shared en.Slow Media » The Slow Media Manifesto. […]

[…] The Slow Media Manifesto […]

[…] a day, media editors have just invented « slow media« . As described in the Slow media manifesto, the goal is to highly increase quality and highly decrease quantity of contents presented to […]

[…] slow media manifesto has been developed, with guidelines for creating and consuming sustainable and focused […]

[…] slow media manifesto has been developed, with guidelines for creating and consuming sustainable and focused […]

[…] So I have decided to slow down. Take things a bit slowly, follow a few principles of the slow media manifesto. […]

[…] said before the slow movement contains slow media as well. There even is a slow media manifest in which is stated that: ‘Like “Slow Food”, Slow Media are not about fast consumption […]

[…] du contenu. Une qualité qu’ils définissent selon 14 grands principes, à retrouver dans le manifeste du slow media (en […]

[…] of Datarella in Munich,  provided a run through of the concepts of slow – he co-wrote the slow media manifesto a few years […]

[…] there to request a fast meal but an enjoyable time with family members. Slow media, based on the 14 characteristics stated in the Slow Media Manifesto, emphasizes the quality, the relations and interaction between […]

[…] 2010 Benedikt Köhler, Sabria e David Jörg Blumtritt, tre giornalisti tedeschi hanno elaborato un manifesto degli Slow Media che descrive la filosofia del progetto: “Il concetto di “Slow” come in “Slow Food” è la […]

[…] de temps qui caractériserait notre monde moderne. À un tel point que naissent les mouvements du slow media, oeuvrant au ralentissement de nos montres et de notre continuelle course à la vitesse, notre […]

[…] de temps qui caractériserait notre monde moderne. À un tel point que naissent les mouvements du slow media, oeuvrant au ralentissement de nos montres et de notre continuelle course à la vitesse, notre […]

[…] Liens : (1) « légèreté » sur CNRTL / « vitesse » sur CNRTL / « attention » sur CNRTL (2) Simon — Designing Organizations for an Information-Rich World (3) Debray — Cours de médiologie générale (4) Média, support, temporalité : le cas des pure-players de presse (5) New Data Indicates Twitter Users Don’t Always Click the Links They Retweet / You Won’t Finish This Article (6) The Slow Media Manifesto […]

[…] Strata Hadoop World Conference March 28-30 2016. Here is my summary of experience, a kind of slow media trip […]

Bitte hier den Kommentar eingeben

Bitte bleiben Sie höflich. Sie können diese HTML tags verwenden: STRONG, A, BLOCKQUOTE, CODE



Top of the page.

Copyright © 2010. All rights reserved.

RSS Feed. This blog is proudly powered by Wordpress and uses Modern Clix, a theme by Rodrigo Galindez.